About Us
COMPANY PROFILE
Perched at the forefront among leading financing institutions in the southern part of the country, Alano & Sons Credit Corporation, a company born in the heart of Dipolog City, has become a byword for almost a quarter of a century by continually shaping and transforming the quality of life of people in Zamboanga Peninsula, Misamis Occidental and Cebu areas. Alano & Sons Credit Corporation offers similar loan programs provided by other financing institutions such as salary loans, pension loans, allotment loans, business loans, barangay loans, and auto loans, but with Alano & Sons Credit Corporation, these are backed up by the unique service, exemplary professional concern and sterling integrity the company has been known for all throughout the years.
With its Corporate Office situated at Dipolog City, Zamboanga del Norte, Alano & Sons Credit Corporation unceasingly innovates to cope with the increasing demands of all its clients and the changing times. Its branches can be found in these areas:
Alano & Sons Credit Corporation, at present more endearingly known as ASCC by both its youthful and vibrant employees and clientele, is known for its fast, efficient and affordable financial services. ASCC employees continue to uphold the company’s image as an excellent provider of customer service and as an institution with high regard to integrity and professionalism
HISTORY
Alano & Sons Credit Corporation was founded on August 8, 1988, but was still officially known as GA Lending Investors. This business name was derived from the initials of its brilliant founder, GREGORIO ALANO, JR., the late husband of the company’s present president and from whose initials the existing company logo was based. The company started on very humble beginnings with only four employees manning the operations in its small former office at the Roxy Building, Dipolog City, but this sparse and meager start was backed up with the brilliant ideas and magnanimous intentions of the founder to improve his young family’s lot and to help other families who are in the same situation better theirs.
The company experienced birthing and growing pains just like any other company, but was poised for flight with the able leadership of its founder. The company was, however, put to its first major test when its founder died on October 9, 1996. Bearing the blow of this major setback, the founder’s widow, Mrs. Bienvenida T. Alano, took up the cudgels and moved on to continue what her husband had started. Equipped with her husband’s brilliant ideas and concern for people’s lives, and coupled with her acute business acumen and strong determination to continue her husband’s legacy, Mrs. Alano reigned in the ropes and started managing the young company.
Her perseverance and unique touch in managing the company initially paid off when in November 1999, the Company moved to its own building located at Malvar Street, Dipolog City. This triumph was shortly followed on August 20, 2001, when another edifice owned by the Alano Family along Quezon Avenue was blessed and formally opened to house the company’s expanding operations. During this time, Mrs. Alano added another woman’s touch to the company when she appointed Ma. Diadema Arocha as the Chief Executive Officer (CEO) of the company.
During this time, the main office located at the newly opened building along Quezon Avenue concentrated on providing financial services to teachers while the Microfinance Office at Malvar Street offered daily loan program to small -scale businessmen.
At the start, the bulk of GA’s clients were teachers and other government employees with the founder and present president being former teachers themselves, until it expanded its services to people from all walks of life.
Emboldened by the strides the company has made, the president and the personnel became more aggressive in handling the business and opened more offices during the year 2002.
On October 3, 2003, the business name, GA Lending Investors, was officially changed to Alano & Sons Finance Corporation in compliance with the requirement of the Security and Exchange Commission.
The successes of the branch openings in Zamboanga del Norte and Misamis areas further opened the eyes of the company to become more aggressive in pursuing business expansions in unfamiliar turfs and highly competitive markets particularly in Cebu.
In 2004 the company further stretched its wings and opened branches in Cebu and Mandaue branches. The growth spurt of the company continued in the next two years leading to the opening of more branches in Cebu province, Misamis Occidental and Zamboanga Peninsula Areas.
The company also finally earned its present name, Alano & Sons Credit Corporation (ASCC), during this year taking its full effect on September 1, 2006.
ASCC further extended its operations in Zamboanga Peninsula, Zamboanga del Sur, Negros and Siquijor areas.
Despite the wide reach and range the company has had in just a short span of time, all the operating branches remain steadfast in the company’s basic policies, work ethic, and guiding principles, and remain under the watchful eyes and caring hands of its president who has made the company what it is now.
And still imbued with the brilliant spirit of its founder whose earnest desire was to primarily help individuals and families achieve financial mobility and capability, the Company is still planning to expand its empire across the Mindanao and Visayas regions to be able to provide more individuals and more families this financial strength.
Mission
Vision
Message from the Chief Operating Officer
Thirty years of existence in a sector such as ours that is constantly and rapidly evolving is never an easy achievement. Alano & Sons is a company that was fashioned by a birth of an idea that was fueled by passion, integrity, dedication and hard work. It is a company whose humble beginnings became the very foundation of its towering success in the lending industry and a company whose primary vision is to cater to the needs of the many, to serve and help people in finding means that will connect them towards reaching their goals.
Facing the challenges together kept the performance of Alano and Sons steady. It stands today with strength and pride because of the collaboration of the many. It is what drives us in all the things we do, our shareholders, the customers, the employees and the community where we operate. Thank you to our customers and clients who continue to place their trust in us over the past years. You are at the center of our business and our existence would not have been worthwhile without you. Your continued patronage spur the company to grow stronger, reach farther and serve better.
We extend our gratitude to our employees, whose dedication and hard work have produced the quality of service that has defined Alano & Sons, and to our management team whose collective expertise, commitment and drive has allowed ASCC to achieve significant milestones and to build a dynamic and resilient organization. Most of all, we also acknowledge our President Bienvenida T. Alano who has been a critical pillar for our success. Her belief in our abilities and her rich experiences that she has used to guide us out of our turbulent waters have not gone unnoticed. And to all our partners who have provided us support and services in diverse ways, we appreciate you. Thank you for being with us over the years despite the setbacks we have been through. As we look ahead, we know that there is still a great number of work to be done. We are committed to working with our cherished clients and partners collaboratively to achieve our dream of becoming the frontier in financing business and exemplar for financial services in Luzon, Visayas and Mindanao.
Above all, we give thanks and glory to God for seeing us this far. Continue to soar high Alano & Sons!
Message from the President
The Alano and Sons Credit Corporation, in its three decades of providing quality products and services to the community, represents a company founded on determination, fidelity and commitment. Aided by its years of experience, this institution continues to strive in bringing its services and contribute to a positive change in more communities both in Visayas and Mindanao areas thru the establishment of its branches.
Our aim to serve you and the community is always our number one priority and so we always work towards being your reliable partner in this line of business. We are never weary in finding ways to serve you best because we see it as our responsibility to give you the best possible service and help you in uplifting your quality of life. Service is our core principle rather than gain. Because of this, it is our utmost goal to be able to reach out to our valued clientele.
We are truly grateful for your untiring and continuous support through the decades. In the years that will come, Alano and Sons Credit Corporation will work even harder towards bringing you quality financial resources and services. We recognize you as the central part of our business operations. We are optimistic that we would be able to give you the finest of our company’s services today and for the coming years. Let us be one in promoting quality lives of people.